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Marketing Plans for Small Business Owners

November 14 @ 9:00 am - 12:00 pm

Marketing Plans for Small Business Owners – November 14

We will offer monthly Marketing & Sales Seminars on different topics from now through January.  Attend 1, 2 or all 3!  First Up is November 14, Marketing Plans for Small Business Owners.  Coming Soon, more news on December 5 and January 9 seminars.

Featured Speakers and Topics –  Tuesday November 14, 9:00 am – 12:00 pm

Registration and Check-in: 8:30 am – 9:00 am

Marketing Plan Overview and Workbook – Jeff Jones

Jeff Jones head shotGet inspired, focused and well on your way to an invigorated and more well-defined market plan and strategy; and thus grow your sales.  Can you really do a sophisticated, top notch marketing plan and fully developed marketing strategy in a week?  It depends on your experience and where you are starting.  For most, there will be follow up work.  But, we aim to get you moving with a wealth of knowledge, connections, resources and opportunities to move solidly on a pathway to a better marketing strategy for you and your business!  Sign up, show up and bring your best self forward and you will leave with more than you came and with solid next steps!

Toni HarrisBuild Your Marketing Toolkit: Engage Customers and Prospects with Email, Events, Social Media, and More!

Toni Harris

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Guest Entrepreneur Speaker

webBruce-104 crop to head shot (1)Bruce McMordie, owner of Texas Swim Academy, and his wife Kathleen started out at a SCORE seminar years ago to pursue their dream to turn giving back yard swimming lessons into a business.  Since then, they have opened their business, gone through HCC programs and won the HCC Newspring Business Plan Competition.  He has recently brought son William into this family business in a larger way to assist with marketing and expansion plans.  Bruce and his family are currently pursuing an expansion of their business by adding competitive swim team facilities and training programs.

Guest Partner – Small Business Administration  

SBA smallSmall Business Administration (SBA):  Looking for funding for the new growth avenues that you’ll pursue in your marketing plan?  A Houston District SBA representative will be on hand to relay a wealth of opportunities offered through the SBA and strategic partners!

Fee:  $25.00 on line, $35.00 at the door.  Includes Refreshments and Snacks!

This event is offered at this reduced cost to the Houston area,
thanks to our Center for Entrepreneurship Partners and Sponsors

Veterans: FREE for first 10 Veterans after October 27, Thanks to Capital One Bank. (Code: VETS)

Also FREE for HCC College Credit Students, Faculty, Staff and Alumni.  (Code: HCCS)

Register Now

Bonus Session – One-on-One Mentoring Appointments with Business Advisors  November 16

Boot Camp Attendees:  Book a bonus one-hour appointment, at no cost to you, for Thursday November 16 at the HCC Center for Entrepreneurship to review your evolving marketing plan and your marketing strategy with a business advisor.  Get feedback, questions answered and take away action steps for your business!  Small Business Mentor Matchmaking

Call 713-718-6650 or email c4e@hccs.edu to book your appointment.

More About our Speakers: 

Hand shake 1155-thumbJeff Jones is President of Advanced Business Brokers. Since 1976, he has been involved in appraising and selling small to midsize businesses, including manufacturing, distribution, retail and service companies. He and his staff have sold over 1,000 businesses in Texas and the Southwest United States.  As President of Certified Appraisers, Inc., he manages the firm’s multi-discipline appraisal practice, including the valuation of businesses, machinery and equipment, and real estate.  He frequently testifies in depositions and courts of law as an expert witness on valuation issues. His clients include closely held companies, publicly-held companies, the IRS and other governmental agencies. As a member of SCORE, the U. S. Small Business Administration’s business consulting group, Jeff serves as an instructor and counselor for entrepreneurs starting new businesses, or helping existing business owners improve their profitability.   Jeff is the co-editor of the Handbook of Business Valuation and Mergers and Acquisitions Handbook for Small and Midsize Companies published by John Wiley & Sons, Inc.

Take a Drastic StepToni Harris, business extraordinaire, coach and speaker, is the Turnaround Queen®. Harris’ abiding passion mixed with her dynamic and energetic speaking encourages her audiences to achieve extraordinary results while encouraging them to step outside of their comfort zone. Harris coaches her clients to transform their lives personally, professionally and financially.  Toni brings a level of professionalism and expertise to organizations, continuously producing “Drastic Results”. As a Constant Contact Solution Provider, she received the company’s very first “Rookie of the Year” award for her outstanding performance proving that Toni knows sales! She recently released her third book, “Soar 2 Success – 55 Tips to Achieving Drastic Results with Your Email Campaigns.”  Utilizing her personal and professional experience, Toni specializes in email and social media marketing, coaching her small business clients to achieve drastic results in their marketing strategies to increase revenue and profitability. Because of her phenomenal success and ability to teach others, Harris is sought after to teach and inspire other professionals.

Texas Swim Academy WWqtPGi-Bruce McMordie is co-owner with his wife, Kathleen McMordie, of Texas Swim Academy in Katy, Texas. Texas Swim Academy is a full service learn to swim facility with programs for children aged five months and older through adults. Bruce attended Texas A&M University and graduated with a degree in Marine Engineering. After graduation, Bruce served in the United States Merchant Marine as a ship’s engineer.  Following his seagoing experience, Bruce obtained employment as a control systems engineer and eventually as a project manager. In these roles, Bruce designed, built and installed control systems for clients in the pulp and paper, metals and mining, specialty chemicals, commercial power and petrochemicals industries. While Bruce worked full time in project management, Kathleen started a home based swimming instruction business based on the Infant Aquatic Survival training program in 2004. The swimming instruction business experienced steady growth and by 2009, the business had outgrown the capacity of their backyard pool. Bruce joined the business full time in 2010 and the dedicated aquatics facility was opened in 2012.

Brought to you by:

           score logo 2014         HCC_Logo       Constant Contact


November 14
9:00 am - 12:00 pm


HCC Alief Hayes Campus-Ctr. for Entrepreneurship-3rd Floor – Room A319/A320
2811 Hayes Rd.
Houston, TX 77082 United States
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